Ananya Thomas is the reason OrgAxis customers actually get set up and stay set up. Before joining OrgAxis, she spent 6 years as a CRM implementation consultant, deploying Salesforce, HubSpot, and Zoho at enterprise companies across India. She has personally overseen more than 60 CRM migrations and seen almost every way they can go wrong.

She joined OrgAxis in early 2023 with one goal: prove that CRM implementation doesn't need to take 6 weeks, cost a fortune, or require a dedicated consultant. Her team's average onboarding time is under 4 hours for teams of up to 20 people. Her personal record is 11 minutes.

Her writing focuses on the practical reality of switching CRMs what data to keep, what to leave behind, how to clean a Zoho export, and what actually causes pipeline reviews to fail in practice. She lives in Bengaluru with her family and is an obsessive cricket statistician.